The problem
A rebrand with no visual infrastructure behind it
Momentus had done the hard work of rebranding - new logo, new name, new positioning. But the content strategy hadn't caught up. Video was too long and too static for where buyers actually were. The website looked functional but flat, designed around product usage rather than the energy of the venues and events Momentus served.
There was no visual system tying any of it together - no through-line from the homepage to a demo video to a LinkedIn post. Everything existed in isolation.
Before and after - the same company, a completely different visual story
The work
A visual system built to scale across every channel
Video
Rebuilt the entire video strategy from demos to testimonials to thought leadership. Created a template system giving every video a consistent modern identity. Directed animated product demos and produced Momentus's most-watched interview series.
Web
Redesigned the site's visual direction around the energy of live events - dark, bold, results-forward, anchored by real venue photography. Moved from usage-focused to brand-forward, communicating market leadership in the first 5 seconds.
Email & Social
Established visual standards for the Venue Pulse prospect newsletter, LinkedIn content, and campaign graphics. Grew LinkedIn following by 4,000 in a single month in February 2024 through more engaging, platform-native content.
Events & Out-of-Home
Creative extended all the way to Accor Stadium in Sydney - Momentus brand assets on the main screen during a live product showcase. An 83,000-seat venue is a useful reminder of why the visual system had to hold up anywhere.
Video work
Two kinds of content. One visual system.
The video strategy was built around two distinct jobs - stopping a prospect at the top of the funnel, and building trust with a buyer who was already considering Momentus. Both required completely different approaches, but the same visual language underneath.
Top of funnel · Product demo
Momentus AI - Operations Hub Promo
Built to stop a prospect mid-scroll and get them to book a demo. Short, kinetic, product-forward - stripped down from the long-form demos that weren't converting.
Middle of funnel · Thought leadership
Populous Interview - Momentus's most-watched piece of thought leadership
A conversation with Populous - one of the world's leading stadium and arena architecture firms. Built to make buyers feel like they're already in the right room. This became the most-watched video in the series.
Brand & web
From flat to field-level energy
The old site was built around product features. The new site is built around what Momentus customers actually do - run the world's most iconic venues and events. The visual shift from light and functional to dark and kinetic wasn't cosmetic. It was a reframe of who Momentus is and who it serves.
That visual system extended all the way to Accor Stadium in Sydney, where Momentus brand assets appeared on the main screen during a live product showcase.
Accor Stadium, Sydney - 83,000 seats, one visual system
The results weren't just aesthetic. The redesigned site drove an 83.1% month-over-month increase in organic performance, with the homepage alone seeing a 95% traffic increase after optimization went live. Engaged sessions grew 75.2% and year-over-year traffic increased 47.28%. Some individual pages saw gains as high as 962.5%. The site moved Momentus from position 19 to position 1 for "sports event management software", from unranked to position 9 for "conference event software", and from position 4 to position 2 for "venue management software" - a high-intent commercial keyword - within weeks of launch. Brand mentions in AI search results increased 60%, a signal that the content strategy was making Momentus more visible in the places where buyers are increasingly starting their research.
Email & newsletter
A brand that holds together in every inbox
The Venue Pulse prospect newsletter and Gartner re-engagement campaign were built on the same visual system - same typography hierarchy, same use of venue photography, same color language. Whether someone found Momentus through a LinkedIn post or a targeted email, it felt like the same company.
Venue Pulse - prospect newsletter
Gartner re-engagement campaign
Results