Creative Manager  ·  Brand Builder  ·  10 Years

The person who makes it
beautiful and makes it work.

10 years making things beautiful, strategic, and impossible to ignore.

$2.2M
expansion bookings from video
304%
increase in demo form fills
83%
organic traffic increase MoM
5.5M
campaign impressions
156%
increase in sales leads

Selected work

Momentus at Accor Stadium Sydney

Brand + Video + Web + Content Strategy

Building a visual brand from the inside out

Momentus rebranded and had no visual world to live in. I diagnosed the problem, built the system, and executed across every channel - from product videos to a stadium screen in Sydney.

$2.2M bookings 304% demo fills 83% organic growth
Read case study →
Nitsche campaign

Long-form campaign  ·  untouched audience

Winning a new generation of insurance buyers

A two-person crew, a full day following real people through their lives, and a documentary approach that made insurance feel human. Three life-stage segments. One campaign.

156% sales leads 27% revenue growth
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Visit Austin

Short-form  ·  stretching content  ·  digital animation

Making Visit Austin impossible to scroll past

One long-form commercial, three targeted social cuts, and an HTML5 web animation - executed across platforms to extend a single production investment as far as it could go.

5.5M impressions 14K+ clicks
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CPG agency work

Short-form social  ·  CPG

Short-form video for food, beverage, and consumer brands

Agency production across Red Robin, Beechnut, Beloved Body Wash, and more. Full concept ownership, on-set direction, influencer editorial, and motion graphics.

Full concept ownership On-set direction Motion graphics
View work →

Deep dive  ·  Momentus Technologies

When you own the whole function, the numbers tell the whole story.

Two years of building a content system from scratch - video, web, social, email, events, and internal comms - for a B2B SaaS company that had just rebranded. Here is what happened to the business.

$2.2M
expansion bookings from video content
304%
increase in watch demo form fills
83%
organic traffic increase month-over-month
45%
boost in video engagement
252%
YouTube subscriber growth in 7 months
400+
webinar registrants vs. 100 average

About

Destynie Yi

A creative who thinks beyond the asset.

I started out of college in corporate communications, learning how institutions communicate, how video gets made inside a budget, and how to make something feel credible before it can feel exciting. That foundation gave me a sense of craft that agencies later relied on.

At Third Ear, a CPG agency in Austin, I worked across some of the most demanding brand voices in food, beverage, and consumer goods. The pace was fast and the clients were exacting. I learned to move quickly without losing quality, shifting between brand voices, creative constraints, and production formats without dropping the ball.

Then Momentus: a B2B SaaS company that had just rebranded and had no visual world to live in. No one owned the system. I built it. Video strategy, web visual direction, social, email, events, thought leadership, and internal comms. Two years of diagnosing what was broken, building the infrastructure, and executing at every level until the results started compounding.

Based in Austin, TX. Open to remote full-time roles.

Skills

Video direction and production
Brand systems and visual identity
Full-funnel content strategy
Adobe Creative Suite
Asset creation for email and social
HTML5 animation
Analytics and performance

What people say

Garth Beyer

"Destynie has a rare gift: she lowers the temperature in the room while raising the quality of the work. She moves fast, iterates without ego, and refuses to get trapped in the slow swamp of perfection."

Garth Beyer

Product Marketing, Momentus Technologies

Katherine Lehman

"She actively sought out opportunities to expand her skill set, take on more ownership, and contribute beyond her core role. I have no doubt she'll have a meaningful impact wherever she goes."

Katherine Lehman

CMO and Strategic Advisor, managed Destynie directly

Miriam Hageböck

"She takes responsibility, manages her projects independently, and ensures things get done without needing constant direction. Her proactive approach and focus on outcomes make her a valuable part of any team."

Miriam Hageböck

VP Marketing Global Regions, Momentus Technologies

Becky Meckstroth

"Her talent for transforming software products into clear and informative videos was truly impressive. Her work significantly contributed to driving marketing leads down the sales funnel to purchase."

Becky Meckstroth

Marketing and Strategy Leader, Momentus Technologies

Keith Etter

"She always brought good ideas to the table. Her enthusiasm and positive outlook always helped make the process enjoyable, even when deadlines and budgets were tight."

Keith Etter

Freelance Creative/Art Director, Third Ear Agency

Garth Beyer

"Destynie has a rare gift: she lowers the temperature in the room while raising the quality of the work. She moves fast, iterates without ego, and refuses to get trapped in the slow swamp of perfection."

Garth Beyer

Product Marketing, Momentus Technologies

Katherine Lehman

"She actively sought out opportunities to expand her skill set, take on more ownership, and contribute beyond her core role. I have no doubt she'll have a meaningful impact wherever she goes."

Katherine Lehman

CMO and Strategic Advisor, managed Destynie directly

Miriam Hageböck

"She takes responsibility, manages her projects independently, and ensures things get done without needing constant direction. Her proactive approach and focus on outcomes make her a valuable part of any team."

Miriam Hageböck

VP Marketing Global Regions, Momentus Technologies

Becky Meckstroth

"Her talent for transforming software products into clear and informative videos was truly impressive. Her work significantly contributed to driving marketing leads down the sales funnel to purchase."

Becky Meckstroth

Marketing and Strategy Leader, Momentus Technologies

Keith Etter

"She always brought good ideas to the table. Her enthusiasm and positive outlook always helped make the process enjoyable, even when deadlines and budgets were tight."

Keith Etter

Freelance Creative/Art Director, Third Ear Agency

Let's work together.

Open to full-time creative manager and brand roles. Based in Austin, TX - remote preferred.