Creative Manager  ·  Brand Builder  ·  10 Years

The person who makes it
beautiful and makes it work.

10 years making things beautiful, strategic, and impossible to ignore.

$2.2M
expansion bookings from video
304%
increase in demo form fills
83%
organic traffic increase MoM
5.5M
campaign impressions
156%
increase in sales leads

Selected work

Brand + Video + Web + Content Strategy

Building a visual brand from the inside out

Momentus rebranded and had no visual world to live in. I diagnosed the problem, built the system, and executed across every channel - from product videos to a stadium screen in Sydney.

$2.2M bookings 304% demo fills 83% organic growth
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Documentary video campaign

Winning a new generation of insurance buyers

A two-person crew, a full day following real people through their lives, and a documentary approach that made insurance feel human. Three life-stage segments. One campaign.

156% sales leads 27% revenue growth
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Short-form + HTML5 animation

Making Visit Austin impossible to scroll past

One long-form commercial, three targeted social cuts, and an HTML5 web animation - executed across platforms to extend a single production investment as far as it could go.

5.5M impressions 14K+ clicks
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Short-form social  ·  CPG

Short-form video for food, beverage, and consumer brands

Agency production across Red Robin, Beechnut, Beloved Body Wash, and more. Full concept ownership, on-set direction, influencer editorial, and motion graphics.

Full concept ownership On-set direction Motion graphics
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Deep dive  ·  Momentus Technologies

When you own the whole function, the numbers tell the whole story.

Two years of building a content system from scratch - video, web, social, email, events, and internal comms - for a B2B SaaS company that had just rebranded. Here is what happened to the business.

$2.2M
expansion bookings from video content
304%
increase in watch demo form fills
83%
organic traffic increase month-over-month
45%
boost in video engagement
252%
YouTube subscriber growth in 7 months
400+
webinar registrants vs. 100 average
Destynie Yi

About

A creative who thinks beyond the asset.

Most creative managers are great at making things look good. I am equally focused on making things work - understanding what a piece of content needs to do, building the visual language that makes it do it, and ensuring it holds together whether it is a 30-second social cut or a stadium screen in Sydney.

I have worked across B2B SaaS, consumer brands, food and beverage, insurance, and tourism. The through-line is the same everywhere: figure out what the audience needs to feel, then build the creative that gets them there.

I have spent 10 years in roles where the brief was never just "make a video." It was "fix the brand." "Make the product make sense." "Get people to actually watch this." That problem-first instinct is what I bring to every project.

Based in Austin, TX. Open to remote full-time roles.

Skills

Video direction and production
Brand systems and visual identity
Full-funnel content strategy
Adobe Creative Suite
Asset creation for email and social
HTML5 animation
Analytics and performance

What people say

Katherine Lehman

"She actively sought out opportunities to expand her skill set, take on more ownership, and contribute beyond her core role. As she continues to evolve into more of a creative leader, I have no doubt she'll have a meaningful impact wherever she goes."

Katherine Lehman

CMO and Strategic Advisor  ·  managed Destynie directly

Miriam Hageböck

"She takes responsibility, manages her projects independently, and ensures things get done without needing constant direction. Her proactive approach and focus on outcomes make her a valuable part of any team."

Miriam Hageböck

VP Marketing Global Regions  ·  Momentus Technologies

Becky Meckstroth

"Her talent for transforming software products into clear and informative videos was truly impressive. Her work significantly contributed to driving marketing leads down the sales funnel to purchase."

Becky Meckstroth

Marketing and Strategy Leader  ·  Momentus Technologies

Shelley Hall

"She is a true collaborator across departments and her final work product always shined so bright. Destynie proactively brought solutions to make our internal team work smarter and faster."

Shelley Hall

VP Marketing  ·  Visit Austin

Keith Etter

"She always brought good ideas to the table. Her enthusiasm and positive outlook always helped make the process enjoyable, even when deadlines and budgets were tight."

Keith Etter

Freelance Creative/Art Director  ·  Third Ear Agency

Katherine Lehman

"She actively sought out opportunities to expand her skill set, take on more ownership, and contribute beyond her core role. As she continues to evolve into more of a creative leader, I have no doubt she'll have a meaningful impact wherever she goes."

Katherine Lehman

CMO and Strategic Advisor  ·  managed Destynie directly

Miriam Hageböck

"She takes responsibility, manages her projects independently, and ensures things get done without needing constant direction. Her proactive approach and focus on outcomes make her a valuable part of any team."

Miriam Hageböck

VP Marketing Global Regions  ·  Momentus Technologies

Becky Meckstroth

"Her talent for transforming software products into clear and informative videos was truly impressive. Her work significantly contributed to driving marketing leads down the sales funnel to purchase."

Becky Meckstroth

Marketing and Strategy Leader  ·  Momentus Technologies

Shelley Hall

"She is a true collaborator across departments and her final work product always shined so bright. Destynie proactively brought solutions to make our internal team work smarter and faster."

Shelley Hall

VP Marketing  ·  Visit Austin

Keith Etter

"She always brought good ideas to the table. Her enthusiasm and positive outlook always helped make the process enjoyable, even when deadlines and budgets were tight."

Keith Etter

Freelance Creative/Art Director  ·  Third Ear Agency

Let's work together.

Open to full-time creative manager and brand roles. Based in Austin, TX - remote preferred.